Have you ever found an ingredient in a recipe online or featured in an American published show, book or magazine only to find out that it wasn't available here? Founder Phil Sr. noticed a lack of important ingredients and foods that were just not available in Australia. He wanted to include his favourite American products he ate when he was a kid growing up in Brooklyn, NY for sale or use with his unique sandwiches in his small Melbourne CBD Sandwich shop in the mid 1990s. Phil started importing a select few of his favourite items that he missed from the USA and eventually the products became more popular than his sandwiches! Now USAFoods is the largest importer of authentic American products. When you purchase food from USAFoods, you know that they are the real deal - imported directly from the USA. Because we import directly we can ensure you are receiving the lowest price on all of our products. Shop in our Melbourne or Sydney stores to experience American Grocery shopping first hand!