Pure Water Freedom was founded in 2010 with the idea of offering a free market solution to the problem of water fluoridation. It all started when we came across the information at http://fluoridealert.org/. We instantly started to question why such a toxic chemical, such as fluoride, would be added to the water supply of millions of people to supposedly protect from tooth decay. Obviously, the best solution would be to stop the practice of water fluoridation all together. This is slowly happening but unfortunately government is slow to act and this may still be many years away.